Friday, February 17, 2012

Groupon misleading dutch companies? Plastic from biomass?Yes!

The dutch commission for advertising surely seems to think so. The verdict during a trial held last thursday was that Groupon is misleading them. They apparantly make the Dutch companies think their predictions about returning customers after a deal are based on the dutch visitors of the site but in fact they are based on statistics of residents in the U.S.A..

This resulted in Dutch companies offering groupon deals which were not at all profitable for them with the idea the customers would return, but dutch are dutch and they seem not to return.

What the consequenses are of the verdict is not clear yet and the Groupon spokesman had no comment after the trial.

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Dutch scientists have succeeded in creating a method to produce plastics with biomass (green waste). They have had a method before but it was to difficult to actually use in normal production. This new method is less consuming and a definate possibility to use. Krijn de jong (developer) and Dow Benelux are now looking into possibilities to start producing.